What drives foodservice distributors crazy about your marketing

Dave Miesse has seen the good, bad and indifferent when it comes to foodservice manufacturers trying to market their products down through the distributor sales channel.  Dave is an award-winning DSR himself who now trains distributor sales reps (DSRs) across the country.  He also leads the Association for Foodservice Distributor Representatives (AFDR).

In this special edition of the Humble Slice podcast, I interview Dave on what he sees as the biggest frustrations (or opportunities) for DSRs trying to sell most product brands.  His response…

  • Many manufacturers don’t train on their older top-selling products at any given distributor. That’s the wrong approach and Dave explains why.
  • Many distributors are more open to new ways to market your products. The fast-growth in online ordering by operators has changed the dynamics (and opportunities) to expand marketing activities. Dave explains one good place to start.

Want to hear more from Dave?  Visit AFDR and subscribe to Dave’s weekly podcast.  While the show is intended for distributor sales reps, Dave provides real-world examples that also can help foodservice marketers, product trainers, brokers and others.

April Planning Considerations

  • Got schools covered? Now is the time to start loading your reps up with school nutrition trends, menu ideas and peeks at new products that school foodservice directors need in the fall.
  • Going to NRA show next month? Send an email and let’s meet on the floor.  Nothing like a brief chat over a free hot dog.