content marketing

Foodservice product training messes with your marketing

I’ve written a lot about the ever-tightening relationship between foodservice product training and marketing over the years. So, I was stoked when I got to recently work on a significant product training project.  In fact, I’ve helped produce video-based training programs for three different companies over the last few months. Training sales reps, brokers and distributors is […]

Foodservice marketing ideas from Diamond Crystal, Main Lobster and more!

  Here are five inspiring ideas for food product and food equipment marketers for August 2016.  Kudos to all the companies and their respective creators! Click on a link below to go directly to the example. Fast fun food videos:  Watch this behind the scenes story about how those fast, fun recipe videos so popular on […]

Robin Thicke and foodservice marketing trends

We’re starting to receive invites to begin planning 2017 foodservice marketing campaigns which, of course, reminds me of Robin Thicke. You remember Robin Thicke, right?  The pop singer heart-throb of 2013. The world would have ended for many if they couldn’t have downloaded Robin Thicke’s Blurred Lines just three years ago. Oh, how times change […]

Five awesome food marketing ideas from Coca-Cola, General Mills and more!

Here’s our roundup of Five Awesome Food Marketing Ideas for July 2016. The links below take you directly to the examples. Kudos to all the companies and their respective creators! General Mills Convenience & Foodservice re-born several recipes with its Red, White and Blue ideas list to celebrate Independence Day.  Well played. Martin Bros. Distributors has […]

Five awesome food marketing ideas for June 2016

Here are five awesome food marketing ideas for June 2016. Kudos to all the companies and their respective creators! See for yourself! Click on a company name to go directly to the example. Basic American Foods:  Seeing is believing in this short video that illustrates how its Brilliant Beginnings potatoes stand up to the competition. […]