Eye-poke is better than writing a food script

      Poke in eye

New clients often breathe a sigh of relief when I mention that I’m happy to write the script for their food product or service.

Much like my gasp of happiness when my CPA says she’ll handle the latest request from the IRS.

We all face tasks that are painful.  Dreadful.  Downright depressing.  Writing a video script is a torturous act for many foodies.  But whether you write the script or delegate the task to somebody else, here are a few ways to relieve the pain of the process:

  • Focus on stories, not facts. Nobody would tune if the nightly news read product sell sheets. So, stop thinking of your video as an animated brochure.  Just like a news person, keep things interesting by gathering anecdotes, examples and techniques that involve human beings who actually use your liver-on-a-stick breakthrough.  Plus, it’s a lot more fun to tell (and gather!) people-oriented stories than to vomit up a bunch of stats.
  • Forget the words. Start scripts by first gathering images that would intrigue and attract viewers to the subject.  “Gathering” can be example photos of a cooking technique… or a simple five-word description on what a back-of-the-house scene would look like.  Remember, you’re creating a visual medium.  The words are secondary.  But words will come to mind much easier if you have the visuals organized first.
  • The 1-minute drill.  Any topic or story can be told in 60 seconds or less.  Obviously, it doesn’t mean every video should only be one minute.  But limiting your initial script to 100 words — roughly 60 seconds of read time — will help you prioritize what’s truly important.  Every word thereafter will continue to stretch the viewer’s ability to pay attention — so add more words with caution!