Foster Farms Fresh News
It’s always good to walk the talk. So, I write blog posts and record podcasts frequently for my freelance business. The blog also gives me a chance to experiment with ideas before attempting concepts on behalf of clients.
Restaurant Product Finder
Each week I curate the top three videos of interest to restaurant owners. The videos are promoted through a light hearted email to drive traffic to RestaurantProductFinder.com, a search engine for 30,000 foodservice products.
Digging into data and then clearly communicating results is just plain fun. This quarterly report consolidates a weekly “one question survey” into cogent action steps for the audience (food manufacturers). My role also includes designing the graphics.
PowerPoint lives on! The fun is in combining “writing for the eye” with graphics to create a cohesive, compelling message. This example is an actual sales presentation with the customer’s name removed.
Point of Sale
I have written and created many point-of-sale pieces, digital signage and other physical communication deliverables. Graphic design is not a core skill, but I am able to create printed pieces in a pinch as this example illustrates.