Foster Farms Fresh News
Write, edit and manage the Foster Farms foodservice division website.
Incredible opportunity to combine short articles with podcasts and video, as illustrated in the blog post at left.
It’s always good to walk the talk. So, I write blog posts and record podcasts frequently for my freelance business. The blog also gives me a chance to experiment with ideas before attempting concepts on behalf of clients.
Restaurant Product Finder
Each week I curate the top three videos of interest to restaurant owners. The videos are promoted through a light hearted email to drive traffic to RestaurantProductFinder.com, a search engine for 30,000 foodservice products.
Writing brief, engaging sales-focused copy is perhaps my most favorite thing to do. This example includes a video storyboard on the second page. I also designed the piece.
Digging into data and then clearly communicating results is just plain fun. This quarterly report consolidates a weekly “one question survey” into cogent action steps for the audience (food manufacturers). My role also includes designing the graphics.
PowerPoint lives on! The fun is in combining “writing for the eye” with graphics to create a cohesive, compelling message. This example is an actual sales presentation with the customer’s name removed.
Point of Sale
I have written and created many point-of-sale pieces, digital signage and other physical communication deliverables. Graphic design is not a core skill, but I am able to create printed pieces in a pinch as this example illustrates.