metrics

Foodservice marketing metrics don’t matter

222-Marketing-Metrics-Dont-Matter.mp3   I recently was talking to a distributor’s marketing manager who I respect immensely.  The rhetorical question “how do foodservice manufacturers measure their marketing” came up during the conversation. In harmony, we answered “they don’t” simultaneously. Our mutual response wasn’t a criticism.  It was a reflection of reality we both have seen at most […]