news media

Are foodservice product announcements at NRA a bad idea?

OK, let’s be clear.  I love attending and find great value in the NRA show.  As well as NACUFS, NAFEM and all the other alphabet-soup named industry gatherings. But major events are the wrong place to announce your new high-fiber-key-lime-pie-on-a-stick. Yet, each year many manufacturers save up the “big reveal” right before or during one of […]