3 TED Talks food marketers will love

Posted on November 11, 2015November 12, 2015 by Bill Hornung

We humans are an odd lot. Most of us love and appreciate other people and things that stand out from the crowd. Yet, most of us also are creatures of habit who are uncomfortable to venture beyond the mainstream where the wild things live. Mix that human quirk with a mature industry like foodservice and, […]

Forget quality when marketing food and beverage products

Posted on July 21, 2015 by Bill Hornung

I’ve yet to hear one of the 100 or so food manufacturer and distributor companies I’ve worked with say that it offers low-quality products. Odd, isn’t it? Everybody offers the “highest-quality” products. “Quality” has been used so much that the word has been rendered useless as a descriptor. Forget quality in foodservice marketing A recent […]