Here are five inspiring ideas for food product and food equipment marketers for August 2016. Kudos to all the companies and their respective creators! Click on a link below to go directly to the example. Fast fun food videos: Watch this behind the scenes story about how those fast, fun recipe videos so popular on […]
You either love him… or hate him. But there’s a lot we food product marketers can learn from Donald Trump. What food brand wouldn’t love 24/7 media exposure? But that’s really the minor part. Here are a few lessons to consider from The Donald: True to his brand voice. He’s brash. Some would say egotistical. […]
A few times each year I get requests from foodservice clients or prospects to produce “viral videos” as if creating such things are a simple matter of ordering them off a menu. The requests usually come in like clockwork as campaigns like the ALS Ice Bucket Challenge or Burger King’s “Rainbow Whopper” grow into national […]